Tarte Cosmetics-- Listening Blog Post
Tarte is a cosmetic brand that I have noticed an increase in familiarity over the past few years when I go to the Ulta Beauty cosmetic store. I use some Tarte cosmetic products and enjoy them, so I wanted to take a closer look at their marketing, and background of their company. I enjoy their “Lights Camera splashes” waterproof mascara. They are also known for their concealer line, which I use as well. Another aspect that drew me to this product is the design of the colors of the product packaging, as well as the variety of eye makeup colors they offer. An interesting tool Tarte uses to promote their brand, is they allow consumers to apply to become a Tarte beauty influencer. This means if you are a social media influencer you can apply to be a part of their program, you will get rewarded every time your audience shops your recommendations. Tarte offers a competitive commission for this program with all the tools you need to get paid while sharing their product. With Tarte
